Survey Spencer’s Mindfield Online Review

by Spencer Mitchell on December 2, 2012

Ipsos Banner 1Just when I think I’ve covered every survey panel on the planet I stumble upon another one that I’ve never heard of or tried before.

That was the case last week when I heard about a new panel that (apparently) pays $10+ per survey. Anyway, even though I’m quite busy with the panels I already belong to, I decided to do a Mindfield Online review so you can make an informed decision about the site.

Whenever I hear a claim like “make x dollars per survey!” I think two things. First, I get all excited and think “Wow, a new survey panel that I’ve never heard of…and it pays well. I’m in paid survey heaven!”. Then the rational part of my brain kicks in and remembers that only about 20% of survey sites end up on my list of recommended panels.

Either way, I put my judgement aside and joined the site with an open mind.

A Little Bit of Background on Mindfield Online

I like to say that I practice what I preach on this site. And one thing that you’ve probably read time and time again is that I always recommend at least a few minutes of digging before handing over your name and email. Obviously, you don’t have a lot to lose in that situation.

But it’s a good habit to get into so that you don’t find emails from friends and family drowned out with spam (that reminds me: you should set up a separate email address strictly for survey invitations. This helps keep the junk out of your personal life and makes sure you don’t miss any high-paying survey invitations).

What did I find? I was glad to see that the site is owned and operated by a larger market research firm (in this case McMillion Research). Both Mindfield Online and McMillion are listed at This is a great sign as CASRO is a tough organization to get into. You need to be legit and fair-paying if you expect to boast CASRO membership. They’re also A+ rated by the BBB…making them 2/2 for the most important credibility indicators that I look for.

And when I popped over to their homepage I was tickled pink to find that they were also a member of a few other market research groups, including the Mobile Marketing Association. They also had their contact information (including their phone number) displayed at the bottom of every page. They also have a plain English privacy policy laid out in their FAQ page.

You cans see what I’m talking about in this screenshot:

Mindfield Online Homepage Screenshot

Anyway, signed up! What I found really cool and unique was the fact that you can sign up with Facebook. I’ve seen that feature on other sites, but never with a survey panel before.

And it looks like joining with your Facebook account isn’t just to make signing up a bit faster and easier (although that’s definitely the case). When I tried to join with my email, I saw this message:

Mindfield and Facebook

As you can see they let you in on a number of cool things available to you if you join with Facebook, including exclusive access to surveys. That’s all I needed to hear…I’m in!

Like many survey panels I’ve been reviewing lately I wasn’t invited to any surveys after confirming my email (even after giving them some details about myself and my family).

Does Mindfield Online Pay?

Now I’ll discuss they’re very simple payment structure in one word: cash!

Yes, with this survey panel there are no points to calculate or “rewards” to keep track of. All of their panels pay in cash and are therefore very easy to determine their worth. According to the site most surveys only take 5 to 15 minutes and pay approximately $1-10 (the longer the survey the more you get paid). Pretty nice!

And their minimum cash out threshold is only $5. And it only takes about a week for you to get your money (add on about 3-4 weeks if you want a paper check mailed to your house).

Technically, the survey panel does pay…but only a few times per year. Unlike Vindale Research, Toluna and Valued Opinions, they don’t seem to have enough survey invitations to dole out.

At first I thought there was something wrong so I sent them an email asking them if there was an issue with my registration or if they needed more demographic information from me. Apparently they simply don’t send out too many survey invites. I should point out that the customer service rep that emailed me recommended that I fill out as many profile surveys as possible.

I don’t mind filling out a few of these as they typically result in more invitations for me, but considering the fact that I don’t get paid for them, I’m reluctant to spend a lot of time on them. After all, that’s time I could be spending on a real paid survey!

From what I’ve read and experienced firsthand, the most you can expect is about 10-20 invitations per year. Yes, these tend to pay better than most, but don’t amount to much unless you take them all.

The other reviews I found from fellow survey bloggers and review sites were pretty consistent with my findings: fair payments but invitations were rare. Like me, many others reported that their customer service team was fast and courteous…not crucial but a nice touch nonetheless.

Overall I’d say that Mindfield is legit, but not I’d spend spend too much time on because their invitations are few and far between.

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